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13th May 2024

Thermo King Announces Max Your Cool – a Complete Range of Performance-Enhancing Services and Solutions

Extensive support offerings and service contracts to help fleet managers align their goals for uptime, cost savings, sustainability, and cargo quality.

Thermo King®, a leader in transport temperature control solutions and a brand of Trane Technologies, today announced its performance-enhancing Max Your Cool offering. Delivering an extensive portfolio of smart services, digital solutions and upgrades, Max Your Cool enables customers to select from a wide array of options to maximise uptime, sustainability, savings, and control across their day-to-day operations. As a result, Fleet Managers can align specific capabilities to their most important performance, operational, and financial priorities.

The Max Your Cool offering compiles Thermo King’s capabilities for top-tier maintenance and support, industry-leading telematics, smart upgrades, and quality spare parts. These products and services packages encompass a complete range of smart services, contracts, and digital solutions that serve to future proof customers’ investments while improving their operations today.

This integrated approach incorporates four core components:

“The driving factor behind the Max Your Cool offering is to build strategic partnerships with our customers leveraging the value-adding products and know-how,” said Wouter Roels, aftermarket leader for Thermo King in Europe, Middle East and Africa (EMEA). “We’re surrounding our market-leading product innovation with services and solutions that extend performance at every opportunity. Max Your Cool is designed to help achieve the business outcomes demanded by transport refrigeration fleets, including the need to keep vehicles on the road for longer, to cut costs, and reduce harmful emissions.”


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